Abby Nichols

Account Director
  • Abby helped launch Exact Marketing and has been instrumental to its growth.
  • When she's not working directly with clients to achieve their goals, Abby is managing Exact's sales and design staff, ensuring that our clients voices and goals are always at the forefront of our work.
  • Prior to working in advertising, Abby had a successful career in pharmaceutical sales and as a higher education outreach specialist for the State of Tennessee.

Carmen Lewis

Account Manager
  • Carmen brings years of sales and marketing experience to the Exact Marketing Team.
  • Carmen has worked in the medical field for most of her career. She was a pharmaceutical representative for Pfizer for 11 years. Following this, she built a nurse practitioner staffing company, Midsouth Clinical Staffing, that operated for 7 years providing supplemental staffing for hospitals, physician's offices and urgent care centres.
  • Awards include Rookie of the Year during her first year with Pfizer and three Circle of Excellence Awards recognizing Carmen in Pfizer's top 10 representatives nationwide. She was a Congressional Representative lobbying important issues for the pharmaceutical industry on Capitol Hill in Washington, DC.

Taylor Wilkinson

Account Executive
  • Taylor joined Exact Marketing in January 2021 as an account executive. Her territory includes, but is not limited to, Mississippi, Alabama, and Louisiana. She is responsible for the execution of your campaigns and providing detailed monthly reports defining your results.
  • Taylor began her career in Media and Communications at Healthsouth, Inc. She then transitions to a position with Saks Incorporated in direct mail marketing, serving as liaison for the art and buying departments. In 2017 she launched Taylor Wilkinson Designs, a contemporary jewelry brand featured in Vogue, Women’s Health, the Hollywood Reporter, and various other fashion periodicals.
  • Taylor is a graduate of the University of Mississippi and lives with her husband and three children in Oxford, Mississippi.

Hannah Stanley

Account Executive

Matthew Wade

President
  • Matthew serves as president of Exact Marketing, bringing with him extensive digital experience from a career spent in the forefront of digital advertising working with brands including Neighbours Emergency Care Clinics, University of Pittsburgh Medical Center, Disney, Nike, Under Armour, Brand Jordan, American Family Insurance, Gatorade, New Balance, United States Marine Corps, United States Army, United States National Guard, Chevy, Ford, Jeep, Ram, Buffalo Wild Wings, Cree, Dick's Sporting Goods, Wendy's and McDonalds
  • Matthew spent the first ten years of his career with USA Today and Gannett before joining Q1Media in 2018 where he was introduced to Exact Marketing.
  • Since joining forces with Exact Marketing, Matthew has been laser focused on bringing world class digital media products and cutting-edge targeting techniques and attribution capabilities to our partners throughout TN and beyond.

Larry Wood

COO
  • Larry Wood serves as chief of operations for Exact Marketing. Larry oversees several aspects of digital campaigns including coordinating creative, ad placement, campaign optimization, reporting and testing.
  • Larry has five decades of experience in media and advertising. He has served as chairman of the Tennessee Association of Broadcasters and lobbied for the broadcast industry in Congress. Larry is the recipient of several Addy Awards from the American Advertising Federation.
  • Larry's accomplishments include the launch and decades of successful growth of one of Tennessee's first news/talk FM radio stations; the first to focus on local programming rather than syndicated political talk.

Carlton Veirs

CEO
  • Carlton is the president and CEO of Wireless Group Inc, which he founded in 1978 along with business partner Lyle Reid.
  • Carlton has spent more than 5 decades in the media business. Starting as a disc jockey at age 14, Carlton eventually worked as an announcer at the second largest FM station in the United States before, at age 21, establishing Wireless.
  • His company has focused on buying and turning around businesses and start-ups, always embracing cutting-edge technology and systems. Carlton attributes Wireless Group's success to his long-time co-workers who are smart and understand customer care.