Choose a topic below to learn how Exact Marketing can help your company take advantage of technology to turn buyers into your customers.


Online Audio – What is it and is it HEAR to stay?

The average user of online audio spends about 16 hours and 43 minutes a week! So, to answer the above question we are listening A LOT!


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What is a Lookalike Audience?

It is no secret that the digital world has several ways to target consumers, customers, and potential customers, but people don’t realize that there are also various ways to target what we call a “Lookalike Audience”. We can create a Lookalike Audience with Mobile Conquesting, Facebook, and Native Display Ads.


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What are OTT ads?

What does OTT even mean? It stands for Over The Top, initially named in reference to devices that bypass cable and instead go “over” a cable box to give the user access to streaming TV content. In OTT channels, content is delivered via an internet connection rather than through a traditional cable/broadcast provider.


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Do You Know What Consumers are Doing Once They Land on Your Website?

I am so passionate about conversions that when I talk about them, I have this image of Madonna signing “Con-ver-sions” into a microphone with her white gloves on, to the same tune and beat as “Like a Virgin”- Anyone else? No? Well, you should!


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Voice Search is Here: Is Your Business Ready for It?

When Apple’s Siri first came out back in 2011 the technology was a novelty. It was cool to test out and sometimes provided informative results, but often the results were laughable. Not many people predicted voice search would become a major digital trend of the future.


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Should You Be Using Video Ads In Your Digital Marketing?

Ummm, yah, you should. 80% of Internet users can remember a video ad that they have seen in the last 30 days.


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What is Mobile Conquesting?

Nearly 80% of US adults own a smartphone and we use them a lot. What used to be a device just to make calls has quickly migrated to a device to send text messages, map directions, make purchases, play games and even capture life’s most precious moments.


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How-To-Guide On Understanding Your Facebook Insights And Analytics

Most small businesses have a business Facebook Page but are you understanding the wealth of information you can get from Facebook about people who interact with your Page? This is our step-by-step guide to walk you through some of the most valuable information you might be interested in learning.


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What Advertising Medium Do Adults Use The Most?

Want to know what medium do adults in the US use the most during an average day? Well, that depends on the time of day according to a new study by Nielsen.


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What Is A Good Click Through Landing Page?

What is a “landing page”? It’s the page of your website that people land on after clicking your ad. Should that be your home page? Maybe, but maybe not.


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How Important Are Online Reviews?

Extremely. In fact, 78% of Internet users conduct research online and believe reviews are the most credible form of advertising. Online reviews are not only influencing consumers, they’re also influencing search engine results. In fact, Search experts believe that reviews account for about 7-13% of the local organic ranking factors considered by Google.


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The One Thing You Must Do For Search Engine Optimization

The one thing you can and MUST do as a local business to improve your Search Engine Optimization (meaning – rank on the first page of results when someone searches Google for keywords related to your business) is to optimize your Google My Business listing. Not just claim it – but OPTIMIZE it.


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How Do I Boost Leads on My Website?

As digital trends and products evolve, and marketers strive to understand online consumer behavior, a common question we get is how to accelerate the number of leads on a website. Making sure a website is SEO friendly, mobile-optimized, and well-designed is all extremely important, but one thing often over-looked is the ease of which to get information.


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Radio And Digital Advertising By The Numbers

A recent report on the state of digital advertising as it relates to radio stations selling it, provided some valuable insights into both mediums. The report, “Benchmarking: Local Radio Stations’ Online Revenues” looked at factors such as how much local digital ad dollars are being spent broken out by market and how much of that is with local traditional advertising companies?


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Digital media is on the rise for 2019, are you ready?

As the holidays are near, 2019 is shortly on the heels of a remarkable digital year. Are you or your clients prepared for 2019? Have all the proper media channels for 2018 been evaluated and considered? Digital spending was up 21.9% in 2018 and is forecasted to grow an additional 18% in 2019.


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Do Video Ads Work For Small Businesses?

Video. Is it worth the investment to have a video created and include it in your digital marketing? The answer is yes.


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What is a digital buyer and why are they so important?

Digital Buyers are typically the link between advertiser and media partners. In the marketing world, there are many viable media outlets, however digital is on the constant rise. In 2019 it is projected that digital media will take up 55% of all ad spending.


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Are teenagers leaving Facebook? Should that impact your Ad Spend?

My 14-year-old son refers to Facebook as “Snapchat for Old People” yet he still knows every time I post something on Facebook. Teenagers would like us to believe that Snapchat is life, but is that actually true, and more importantly does it matter for your advertising dollars?


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Digital Ad Spend Surpasses 50% of Total Ad Spending in the U.S.

Earlier this year, eMarketer, Marketing-Interactive, and CNBC all predicted that digital ad spend would surpass 50% of advertising dollars in the U.S. Turns out they were right.


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Christmas In October?

Most people frown at the thought of thinking about the holiday season now and prefer to wait until after Halloween and Thanksgiving. It makes us cringe when we walk into a home decor or craft store and it is already filled with Christmas trees, lights and aisles of gift wrap and bows in September or even October.


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New Enhancement to Mobile Conquesting: Announcing Audience DNA

The mark of a truly great digital ad campaign is the ability to learn from the results you a see and apply what you learned to future campaigns, allowing the campaign to sharpen over time. Now you can learn about your audience as you’re marketing to them through Mobile Conquesting’s Audience DNA.


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How Are Google And Facebook New Policies Impacting The Running Of Political Ads?

Another step closer to elections, and major exchanges Google and Facebook are flexing their muscles when it comes to the approval process of ads. Back in June, sweeping changes occurred on Facebook that required ad buyers to be authorized to run political content.


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Is couponing effective on Mobile?

Short answer: no. In fact, it is not just mobile, we have yet to find a digital product that works effectively for coupons.


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IRS Contributes 3rd Party Income Data to Facebook

As we know, Facebook has been under scrutiny when it comes to their targeting capabilities and what they can/cannot do.


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Need More Calls? Mobile Ads have it all!

Think people do not call anymore? Not true. In the digital fast-paced world we live in, phone calls still are a viable source of leads and sales. Making a phone call after finding info online is a natural next step.


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How Does Back to School Impact Automotive Advertising?

They’re making a list and checking it twice. But, it’s not to see who’s naughty or nice. Parents are checking to make sure that a car is now on their Back-to-School list. According to Nielsen Scarborough 22% of households with a child in college are also planning on buying a new or used car during the upcoming year.


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Opinion: My Love/Hate Relationship with Google’s “Walled Garden”

As Google has advanced as a search engine, it has rolled out many features aimed at getting users information as fast as possible. Included in Google’s search engine results are things like the Google Knowledge Graph, which appears if a business has an updated Google Business listing


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New Facebook Feature Great For Prospecting

Facebook has launched a new feature called Info and Ads. This push from Facebook is another step towards their goal of digital transparency that they released late last year.


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Facebook Changes the Rules for the Advertising of Addiction Treatment Centers

On Thursday, August 9, 2018, Facebook made a move to increase transparency of where ads are coming from, cracking down in the medical category of addiction treatment centers. This comes after the announcement earlier this year that all digital media buyers managing political campaigns go through an authorization process providing a US driver’s license or US passport, a US-based residential mailing address, and the last 4 digits of their Social Security number.


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The Latest and Greatest Mobile Marketing

Mobile Marketing is a hot commodity among advertisers around the country, as consumers spend more and more time on their mobile devices daily. Our Mobile Conquesting products have many advanced features, including geo-fencing, behavioral/location/brand targeting, dynamically updated ads, weather triggered ads, geo-retargeting, geo-lookalike targeting, and also the ability to track in-store visits.


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How To Be A Digital Marketing Guru

Because you are reading this, it is likely that you and your team have now completed your digital training. (if you haven’t, click here and get on board!


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Are You Looking For More Quality Conversions?

Conversions are pretty much the pot of gold for digital marketing. Increasing your conversion rate is fundamental to your client’s return on investment and make the most of your digital marketing budget.


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Are you asking: “How did you hear about us?”

Please stop. No one will say they heard about you from your digital ad. Most people will say they heard about your business on radio or on TV, even if you are not running on radio or TV!


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Another Tool to help your Digital Marketing campaign kickoff with ease.

Digital Advertising is great, we all agree and that’s why you’re reading this. To begin your campaign with ease, we want you to have access to any and all tools that can make your job easier.


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Why Do Native Ads Work?

I have always been told “You can’t have your cake and eat it too.” What does that really mean and how is it relevant to native advertising?


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Use Email Databases For More Than Just Email Marketing

Many companies are increasing their usage of email marketing. One of those industries increasing email marketing is nonprofits, who last year increased their email communication by just over 11%. Now whether those emails were for fundraising, brand building, strengthening relationships or just improving communications, there’s a value to it.


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How To Do A Video Ad Campaign

In today’s fast paced world video is climbing up the marketing ladder, and it is not just for the big dogs anymore, everyone is playing. 87% of online marketers are using video content and it continues to grow! Recent statistics show that one-third of online activity is spent watching video and half of all video content online is viewed on mobile devices.


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The Rules for Political Advertising on Facebook Have Changed

From Russia, with Love? Recently both Facebook and advertisers are scratching their heads on how to handle US political advertising, given the allegations that Russians may have meddled with the previous presidential election with large amounts of paid propaganda sweeping our feeds.


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Does my behavior online influence the ads I see?

Absolutely, and it is awesome. One of the main ways we are targeted with online ads is based on our online behavior. Actions we take online and what we demonstrate an interest in puts us into targeting categories.


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Why I Love Facebook Collection Ads

Facebook has been in the news lately, for some not so popular things, mainly the Facebook data breach impacting over 50 million user’s data. They reacted quickly to the news, publicly declaring that starting October 1, they will no longer be offering 3rd party targeting categories to advertisers.


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Who are these Joneses and why is everyone trying to keep up with them?

According to the English Dictionary, “Keeping up with the Joneses” means to always want to own the same things as your friends or neighbors, because you are worried about seeming less important socially than they are.


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Up Your Google Analytics Game with Annotations

Google Analytics is a free measurement tool that measures your website traffic, giving you powerful marketing insights. But the data is only powerful if you understand it.


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Are you interested in FREE MONEY that can be used on digital?

I find this statistic shocking: “Roughly half of the nearly $70 billion allocated to fund co-op advertising programs goes unused every year.” However, according to estimates from LSA, Borrell Associates and others that is exactly what is happening.


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Targeting an Event With Digital? What You Need To Know

Event based targeting is becoming extremely popular among digital marketers, mainly because it gives you an opportunity to have a presence at the event, even without a physically being there. But event targeting is not a one-size fits all strategy.


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