What is a digital buyer and why are they so important?

By Allison Gibson Digital Buyers are typically the link between advertiser and…


Are teenagers leaving Facebook? Should that impact your Ad Spend?

By Dana Bojcic My 14-year-old son refers to Facebook as “Snapchat for Old…


Digital Ad Spend Surpasses 50% of Total Ad Spending in the U.S.

By Greg Swiszcz Earlier this year, eMarketer, Marketing-Interactive, and CNBC…


Christmas In October?

By Allison Gibson Most people frown at the thought of thinking about the…


New Enhancement to Mobile Conquesting: Announcing Audience DNA

By Megan Malone MOBILE CONQUESTING’S AUDIENCE DNA The mark of a truly great…


How Are Google And Facebook New Policies Impacting The Running Of Political Ads?

By Megan Malone Another step closer to elections, and major exchanges Google…


Is couponing effective on Mobile?

By Dana Bojcic Short answer: no. In fact, it is not just mobile, we have yet to…


IRS Contributes 3rd Party Income Data to Facebook

By Greg Swiszcz As we know, Facebook has been under scrutiny when it comes to…


Need More Calls? Mobile Ads have it all!

By Allison Gibson Think people do not call anymore? Not true. In the digital…


How Does Back to School Impact Automotive Advertising?

By Greg Swiszcz They’re making a list and checking it twice. But, it’s not to…